Our 3C Process

for building your blog content

1
The Consult

We'll begin by working together to determine what types of keywords you want to be ranking for and build out a report. We'll also look at what phrases are likeliest to get you ranking and boost your traffic, and we'll develop topics around those keywords.

(Already have a spreadsheet and your own keywords? Let's review it!)

2
The Calendar

We'll build you a custom content calendar so you always know what blogs you can expect and when.

3
The Content

This is where we take concept to creation. We'll begin drafting up your content, complete with:

  • Optimization
  • Formatting
  • Metadata
  • Headings
  • Images / alt texts
  • Links

Your content will be delivered in a Google Drive doc. All you need to do is put it in your CMS and hit publish.

How many blogs do I need?

Spark, a content agency, does not do one-offs. Our clients have a consistent cadence, typically four blogs a month.

Why?

This is how we can best deliver results. Blogging is a marathon, and consistency matters.